We were frustrated by the lack of quality cards on the market. We felt that what’s out there didn’t connect with today’s digitally-engaged, socially active consumers. We wanted to change that by creating cards that were more enticing to these consumers – quirky, funny, and with a hint of digital humour.
We based each card on a colour, a statement, and some playful, subtle illustrations. We’ve created series (10 birthday cards, six Valentine’s Day cards) as well as individual event offerings (new baby cards, Mother’s Day cards and Father’s Day cards).
The cards took off, and we picked up some great press locally in What’s On and Good Magazine. They’re on sale in Dubai at Virgin Megastore, the Rose Leaf Café, Spill the Bean Café and the Make Business Hub, and we’ll be selling them in Jeddah soon too. If you’d like to sell Truelovecards in your shop or café, please get in touch with us here.