Fashion & Beauty
We were asked to create a new brand identity and website for Style Passport, a new online fashion and beauty boutique whose USP is being a destination-themed shopping experience. Our aims for the branding were to come up with something timeless, authoritative and colourful.
Most main fashion websites are structured around one template and are predominantly monocrhomatic. We wanted to do something different. The end result is a refreshingly different approach to online fashion and beauty shopping, supported by well-selected products and strong editorial content.
"When launching our new business we wanted to make sure that our design partners embraced the project with as much passion as we did, while delivering within a short timeframe. Each Maek team member did everything that they could to ensure that not only did the business launch on time but that we achieved the design and brand goals that we set out originally. We found them to be a creative, hard-working and dedicated team!"