Responsive Web Design
In an era with so many charities around, it’s increasingly difficult to get out to the consumer and ask for donations. How do you stand out from the norm? How can you be distinctive when so many others are essentially asking the same thing? This was the challenge Street Child faced on a daily basis. While the media life cycle meant interest in the Ebola crisis started to fade from public view, there was still work to be done. Street Child’s work involves helping people in Sierra Leone and Libera before, during and after the outbreak – and they needed to be persistent in putting that message across.
We decided our campaign should do two things – the tone needed to be different from before, but so did the task of asking for money. We wanted to do something that felt new and intuitive. During the festive season, people are under pressure to buy presents for friends and family that they often don’t need. Our Pass the Presents website allowed people to choose the present you don’t want to get for Christmas, so you could ask friends and family to donate instead. It also allowed you to choose the present you don’t want to buy for your loved one, so you could make an equivalent donation instead. Small donations can make a huge difference to Ebola victims – this innovative approach helped Street Child stand out from the crowd in a crowded sector.