Marketing Collateral Design
STACK is an event platform that allows people to engage with LEGO® experiences.
STACK is a 4-day event for LEGO® fans. This event is at the heart of the brand’s year-round community engagement, and will feature creative zones, games, shops, and food and beverages.
We created a simple identity in the classic LEGO® colours of red and yellow, inspired by the LEGO® brick to form an S shape. We followed this up with a library of marketing material – this included stationery, internal communications and a website to sell tickets for the forthcoming event.
We’ll be continuing to build the STACK brand over the next few months, as well as designing event graphics for the launch. Keep up to date on their website.