Food and Beverage
When Saso came to us, they were already an established player in the Kuwait home delivery concept market. However, competitors came in and, over time started to catch up. The brand began to feel dated – the client decided it was time to reboot it.
Our rebrand used famous food quotes – we felt these would resonate with people, as well as representing the food you’d be able to eat. The quotes were a major part of the packaging, and helped the brand to communicate – and re-establish itself – with today’s modern audience.