Food & Beverage
Our client (African + Eastern) wanted a campaign that would run alongside the 2015 Oscars – something that would engage users as well as subtly promote its brands’ products.
We created a campaign based around classic movie drinks – most people can name a drink associated with a well-known movie they’ve seen. We came up with six posters. The drink was the star of the show, along with the ingredients and how to make it. We published these images on Instagram and Facebook in the run-up to the Oscars awards ceremony.
Our campaign was intuitive and engaging – it resonated with its audience, and in turn grew the African + Eastern Facebook community.