Food & Beverages
Smirnoff came to us wanting to give its fans their #bestnightever – a prize of a VIP night to dinner and a club in Dubai. Our challenge was to come up with a campaign that encouraged users on social channels to enter the competition in a visual way.
We kept it simple, but effective – our campaign asked entrants (users?) to upload an image of them on their best night out with their friends. They’d upload it via their mobile or computer on Facebook, and whoever got the most likes or votes won the prize.
The competition had almost 200 entrants, with over 250 ‘likes’, more than 150 shares, 2.7k visits and 1.2k votes.