Food & Beverages
Instore promotions and point of sale
To celebrate the 11th annual – Dubai Hop Fest at Irish village, African + Eastern wanted to support the event through a targeted online campaign and competition. The competition was part of a wider retail and online campaign. The competition will allow for 4 people to win “The Ultimate Hop Fest Experience”.
The competition was to be supported with a series of social media, email communications and print media that will work in tandem with established marketing plans for the event.
Maek digital created a simple design for the campaign, that can be applied across a variety of materials and that stood out in store.
The campaign impacted sales of the products, showing that people wanted to create their own 6 pack from the beers on offer. This in turn supported the event which made it even popular this year.