Banking and Investment
Emerging Circle is a startup based in the Middle East. They kept SMEs get investment to grow their businesses. They approached us to design their identity – something that looked trustworthy, was instantly recognisable and connected with its target market. On top of that was their digital platform, which needed to look like an app, be easy to use, and scale as the business grows over time.
The idea behind the logo was something that would work typographically, but also be its own icon without the full company name. We used the negative space within the two title letters – this helped with recognition, and is also flexible as it can be used in different sizes across different media.
The company’s CTO, Farris Massoudi, said: “[Maek’s] work has surpassed anything I have previously seen. They have been core to the user experience, design and conceptualisation of our website. They have an unsurpassed understanding of branding and current market trends while being completely original and unique in their work. There is no other design firm I would rather work with and there is nobody whose quality of work is higher.”